WHAT IS CONTEXTUAL ADVERTISING AND WHY DO IT NEED?

If you are creating a new site or just starting SEO-promotion, then you should not hope for search traffic and customers from it. In this case, contextual advertising can be a good helper.

Contextual advertising is a way of posting information about yourself over the main issue or on the sites participating in search engine affiliate programs. The main negative feature of such advertising, in contrast to SEO promotion, is the complete fall of all positions in the absence of funds for an advertising campaign.

The context in the Russian-language segment is almost completely divided between GoogleAdWords and YandexDirect. Continue reading →