Yandex. ISLANDS FOR YOUR SITE
In 2014, we see big changes in the Yandex search engine. One of the most important is Yandex.Ostrov. What is it and why is it necessary? Let’s try to figure it out. We are already used to the fact that the search results in Yandex look something like the one shown in the picture on the left.
All sites in search results look approximately the same, with the exception of ad units that are immediately evident. But advertising costs a lot of money, and not every company has an advertising budget. And now we will show you what sites with customized Yandex Islands look like in search results. Click on the image on the right to enlarge it. The difference is obvious. A site with customized islands looks much more attractive in the eyes of a potential client, and the likelihood that he clicks on your link increases significantly. Moreover, from the point of view of the search engine, your site will also become more attractive, which will immediately improve its delivery in search results.
The islands themselves, in addition to their appearance, allow the user to order goods or receive information about the service faster and more conveniently. In the near future, anyone can, for example, buy movie tickets directly from the search engine without going to the movie theater website itself. Islands – a sign of the seriousness of the site, an indicator of the level of the company that owns it.
If you want to see the Islands on your website, we will be happy to help.
Our team always keeps up to date and is ready to help you keep up with the most modern technologies and new products in the high-tech industry.