PROGRAMMER FOR THE SITE
With this review, we decided to start a series of articles about A-Site.by specialists working in the IT field. You will learn about the work of a programmer, designer and…

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ADVANTAGES OF CREATING A SITE FROM ZERO
Before everyone who decides to earn money through the development of their own web resource, the question necessarily arises: start developing the resource from scratch or acquire an existing Internet…

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SITE FOR TRAVEL COMPANY
This time, let's talk about tourism, its features and the difficulties of creating a site for further successful promotion on the Internet. It is worth starting with the fact that…

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The Importance of Usability

Have you tried all the SEO features in order to increase website traffic and increase its conversion, but nothing helps? Possibly bad usability is to blame?

If you delve into the very concept of “usability”, then this is ease of use (from the English. Use ability – the possibility of use).

So, where to start. It is important to use the power of discounts and promotions that attract visitors. But they will be simply useless if navigation on the site is significantly complicated and takes time in order to understand everything. As a rule, visitors do not consider it necessary to lose their time in order to delve into all the nuances, but simply leave the resource, no matter how “tricked out” it is. Easy navigation and ease of access to the required information – these are the keys to increasing sales by increasing traffic and increasing the conversion of an online store or any other type of resource.

Thus, to obtain reliable and complete information about the usability status of a site, it is necessary to track its visitors and conduct a thorough analysis of their behavior.

Information can be collected based on two methods:

study of competitors;
introspection.
If everything is clear with the first paragraph, then questions may arise with the second. An ideal option for a site introspection is testing. There are two varieties of it, depending on the goals set.

Quantitative. It displays a lot of statistics for further analysis and usability improvement.
High quality. It clarifies which elements of the site work and are useful for visitors, and which are useless or even harmful.
The result of any testing is a report that contains detailed findings and recommendations for improving usability.

No matter how difficult the problem of improving usability may seem, its solution will lead to an increase in site traffic, as well as to an increase in the conversion of an online store or other commercial resource.

The A-Site.by team has the necessary knowledge and experience to help make your site user-friendly and, as a result, increase its position in search engines.

Your sales will grow guaranteed! Everything else is our concern. Contact!

DESIGNER SITE
With this article we would like to open a whole cycle of news about our activities, about what specific orders we carry out and what is the peculiarity and uniqueness…

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MAIN DIRECTIONS OF WEB DESIGN DEVELOPMENT IN 2014
Each new year always promises the next changes that apply to web design. This industry is constantly evolving, looking for more and more new concepts, sometimes seemingly crazy ideas and…

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Each has its own idea of ​​the ideal site: for some, these are pages full of all sorts of graphic elements, photographs and links; for some it is elegant minimalism…

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PYRAMID CRITERIA FOR SUCCESSFUL SEO PROMOTION
How many of us have not heard from the university course about Maslow’s pyramid of needs ?! Perhaps that’s all. Its meaning lies in the fact that without the satisfaction…

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