SATELLITES. GOOD OR EVIL?
Firstly, before talking about this kind of site, it’s worth understanding what the concept of “satellite” is. A satellite is a type of site designed to promote another primary resource through linking or other methods.
It seems that everything sounds logical: he created an additional satellite site, threw information there, made a link to his main site and voila! But if everything was so simple! Search engines have long learned to identify and deal with such fraud. This method, of course, should be used, but only taking into account the basic rules:
the satellite site must contain unique and interesting content;
in case it is an online store, then have different phones and addresses with the main resource, as well as be located on a different hosting;
promotion on low-frequency requests is desirable in order to engage the largest possible audience, but at the same time with the least cost;
Do not abuse the linking of satellites with the main site.
When creating satellite sites, you should always remember that this is a good tool, but only in the hands of professionals. In case of inept handling, you can easily get into the ban, not only with the satellite website, but also with the main resource, which can cause very serious damage to the business of the company.
What to prefer to order a good site, but one or develop a grid of satellites?
There is no single answer to this question. It all depends on the scope, budget, goals of the company and willingness to take some risks in order to achieve their goals. In terms of reliability, a single site looks attractive. You can concentrate the entire budget on it and try to bring it to perfection. However, there may come a moment when there is simply nowhere to develop, and external optimization drains too much money. This is just the case when you can take a chance and try to create a network of satellites.
The creation of satellites is the destiny of professionals.
As mentioned above, the prospect of flying into the ban of search engines and falling temporarily or even permanently out of SERP is the result of incorrect and inept actions. That is why the A-Site.by team offers its services in creating satellite sites, their interaction and promotion. We are always guided by the slogan: “Do not go into those processes and do not take such actions that you cannot control.”
Set us a task, and we will do everything to fulfill it!