WHAT IS CONTEXTUAL ADVERTISING AND WHY DO IT NEED?
If you are creating a new site or just starting SEO-promotion, then you should not hope for search traffic and customers from it. In this case, contextual advertising can be…

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SEO-SPECIALIST, SMM, SITE PROMOTIONAL SPECIALIST
We present to your attention the last article from the cycle: programmer, designer, SEO specialist. This material will be devoted to a very relevant specialty, without which it is impossible…

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SITE DESIGNER
In our next review of articles about a programmer, designer and SEO specialist, we will talk about the interesting and creative work of a web designer. Who is a web…

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PYRAMID CRITERIA FOR SUCCESSFUL SEO PROMOTION

How many of us have not heard from the university course about Maslow’s pyramid of needs ?! Perhaps that’s all. Its meaning lies in the fact that without the satisfaction of lower-level needs, it is impossible to achieve higher ones. Everything is very clear. But what about a similar pyramid in SEO? Is it possible to somehow formulate the basic and highest needs of successful promotion? The A-Site.by team tried to do this.

So, the lower and most basic level of our pyramid of SEO promotion is the content and performance of the site. Everything should be extremely simple and clear here. Just as a person cannot exist without food and drink, so the Internet resource will not be viable if there are errors in the code, and its search will become impossible due to the absence of any information on it. Unique and interesting content, as well as the absence of errors, is the stage without which further advancement in the pyramid is impossible.
A higher level includes criteria such as design and usability. The interest of potential customers depends on the external attractiveness and ease of use of the resource, and therefore search engines cannot ignore this. The key to successfully passing this level lies in the symbiosis of an attractive, site-specific design site and ease of navigation combined with functionality.
The third, penultimate level is the reference mass. Do you have a good, useful and beautiful site? But no matter what disputes are conducted and innovations by search engines are not accepted, the citation and authority of the resource remains an important criterion. If you create really necessary and unique content, then it will certainly be useful to someone, and therefore they will certainly link to you. Search engines all the same cannot but take note of this circumstance.
The highest level of our pyramid is social networks and blogs. This step is the future of progress. Every day we more and more understand that social signals penetrate into all spheres of our life. Often they determine our choice, position and actions. Search engines employ people who see this trend, try to respond quickly to it. As a result, the interaction between search engines and social networks is gaining strength. Even if many people do not attach much importance to this stage at this time and do not realize its importance, in the future they will have to face the growing influence of social networks and blogs and the impossibility of successful SEO-promotion without taking them into account.
We do not claim the absolute reliability and accuracy of our pyramid. The main purpose of its compilation is an attempt to briefly summarize, as well as present in an accessible form information on the main criteria for ranking and successful SEO website promotion.

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