SITE FOR TRAVEL COMPANY
This time, let’s talk about tourism, its features and the difficulties of creating a site for further successful promotion on the Internet. It is worth starting with the fact that tourism is one of the most competitive topics on the network, along with such things as clothing, household appliances, real estate, repair and construction, and others. This already says a lot and requires a professional approach to all stages from development to resource promotion.
We understood the complexity and high competitiveness of the sphere. Now you need to talk about the features of the functioning of companies in the market. There are two categories of travel agencies: travel agents and tour operators. Travel agents sell tours, that is, they act as dealers for travel agents who directly create a travel product.
It should be noted, however, that pure travel agencies and tour operators are extremely rare. As a rule, almost all firms strive to create their own product, and then sell it to consumers. These factors largely determine the structure of web resources for travel companies, as well as their promotion strategy.
Speaking about the stages of creating a website for a travel agency, it is necessary to distinguish three main:
creating or changing a design;
programming or direct website development;
The first stage consists of discussion, creation and approval of the layout of the travel company resource. The design should be bright and colorful so that a person immediately has an association with relaxation. At the same time, he must fully meet all customer requests and be able to sell the service.
The next stage is based on high-quality code writing, thanks to which the resource will function. An uninteresting and incomprehensible period for a simple person, however, this is no less important and difficult. The work of a programmer is the key to reliable and long-term functioning of a website for a travel agency.
The last thing that has not yet been said is promotion. Of course, it is also worth trying. A huge number of competitors are not so ready to give their customers away. Here you have to show skill and apply all your knowledge: PR in social media (Vkontakte, Odnoklassniki, Facebook, Twitter and many other channels), SEO-promotion and in some cases contextual advertising through Google AdWords and Yandex Direct.
All work, from discussing the site layout for a travel company to the final promotion, requires a lot of effort, knowledge and time. That is why such work should be done only by professionals.