WHAT IS CONTEXTUAL ADVERTISING AND WHY DO IT NEED?
If you are creating a new site or just starting SEO-promotion, then you should not hope for search traffic and customers from it. In this case, contextual advertising can be a good helper.
Contextual advertising is a way of posting information about yourself over the main issue or on the sites participating in search engine affiliate programs. The main negative feature of such advertising, in contrast to SEO promotion, is the complete fall of all positions in the absence of funds for an advertising campaign.
The context in the Russian-language segment is almost completely divided between GoogleAdWords and YandexDirect. Their operating principles are quite similar, and market share varies depending on the countries in which they are represented.
Withdrawal of funds at an advertising company occurs in several ways:
when you click on an ad;
when viewing an ad;
when performing certain actions on the target site.
Why do we need contextual advertising?
Ordering contextual advertising is a real way to increase sales without investing in SEO-site promotion. It starts acting instantly and can be a great way to talk about some seasonal event or something that you decide to offer in a short time and there is no time for long SEO promotion.
Contextual advertising has the greatest effect in combination with all types of promotion. It helps drive targeted traffic to the site, which search engines take into account. A well-optimized Internet resource with interesting content and product content, as well as beautiful design and convenient usability in symbiosis with contextual advertising can give serious sales and business success.
The A-Site.by team has wide experience in using contextual advertising to achieve the goals set by customers. We strive for customers to grow in terms of business and recognition. The success of our customers is our success!