SMM and SEO. What it is? And what is more important?
The abbreviations SMM (from English social media marketing - marketing in social media) and SEO (search engine optimization - website optimization for search engines) are two complementary steps in the…

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How many of us have not heard from the university course about Maslow’s pyramid of needs ?! Perhaps that’s all. Its meaning lies in the fact that without the satisfaction…

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There are several basic elements that contribute to the creation of a successful site. Interesting content, good design and ease of use are the most important elements that will help…

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There are several basic elements that contribute to the creation of a successful site. Interesting content, good design and ease of use are the most important elements that will help make your site popular.

Let’s now take a closer look at the main elements of the site.
1. Content (content).
Good content is the most important key element of any site. Site content is the main reason visitors visit your site. If the content of your site is of poor quality, you can be sure that random visitors will leave your site quickly and never come back. The content of your site should be competent and well-designed. True information about your company, products or services is a prerequisite. Never forget to post general information about the company, as well as contact information. You should always remember that the information posted on the site should be useful to visitors. Also make sure that the site content is periodically updated and does not contain grammatical as well as lexical errors, as this is a direct reflection of the image of your company.

2. Visual appeal (beautiful design).
We all know the importance of first impressions. This importance also applies to sites. Making a decision about viewing the content of a site largely depends on whether your visitor will like the look of your site or not. The site design should be simple, but at the same time attractive (like our site :)). The site should be decorated with taste, but should not be artsy. Flickering letters and images can cause annoyance and scare away most of the visitors instead of attracting them on the contrary. In addition, this may make it difficult to read the information, which is unlikely to please readers. On the other hand, dynamic and interactive elements – give the site a modern look. In this matter, the balance of convenience, means of attracting attention and the information component is important.

3. The user interface.
A good user interface is another key element of a good site. The user interface should be convenient for any user and should facilitate the search for the necessary information. For links to key sections, it is best to place them at the top of the site. This will facilitate the search for the necessary information. A good user interface also implies the presence of these links at the bottom of the page or even a few additional links. Large sites containing a large number of pages should have a sitemap.

4. Location information.
You should not place text on top of the background, especially a dark background, as this complicates the reading process. Studies have shown that dark text on a white background is the best combination for reading and remembering. The text is best divided into paragraphs containing 4 to 5 sentences. Make sure that your page contains enough white space, which can give it clarity and accuracy. All pages should have the same margins. The sequence should be traced throughout the site, which is achieved through the use of the same fonts, colors, and layout on all pages. It has been noticed that multiple scrollbars most annoy visitors. Therefore, try to minimize their use.

5. Site search tools.
Good sites with many pages have a search area that is used by site visitors. This is a very useful feature, as it allows potential customers to find what they need without much difficulty.

6. The design and content of the site must exist separately.
The most developed Internet sites combine the use of (X) HTML and CSS, which help to separate the design from the content. Among the many advantages of using this standard, it should be noted that updating only one CSS file changes the entire site. Moreover, separating the content from the design will ensure quick loading, as search engines do not have to check additional codes to find out whether the content of the site is appropriate or not.

Likewise, the smallest possible use of animation, music and video can provide a quick loading site. Internet users usually do not have enough patience and time.

7. Mutual browser compatibility (cross-browser compatibility).
Another key element of a good site is compatibility with many major browsers and platforms. The success of a site may also depend on how well it is optimized for search engines.

These are just a few key elements of a good website. Thanks to the continuous improvement of technology, new methods are appearing to improve the site, which we use when creating sites.

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