Have you tried all the SEO features in order to increase website traffic and increase its conversion, but nothing helps? Possibly bad usability is to blame?
If you delve into the very concept of “usability”, then this is ease of use (from the English. Use ability – the possibility of use).
So, where to start. It is important to use the power of discounts and promotions that attract visitors. But they will be simply useless if navigation on the site is significantly complicated and takes time in order to understand everything. As a rule, visitors do not consider it necessary to lose their time in order to delve into all the nuances, but simply leave the resource, no matter how “tricked out” it is. Continue reading